Based on client and project work over the past 30 years, a new business module was unveiled in March 2011. It grew out of the successful business seminar held at the Amherst Chamber of Commerce The three hour Seminar presented a unique blend of strategic thinking and market research applied to traditional marketing techniques. It has been successfully implemented in Texas and Colorado as well as businesses and not for profits in Western New York. The Seminar focused on several questions.
An interactive session was conducted with significant time devoted to questions, answers and individual problem solving. The evaluations turned in at the end scored very good or excellent on six criteria. And every participant acknowledged receiving at least one good strategic marketing idea to use at work immediately.*
This new Strategic Marketing module is now available to both for profit and not for profit organizations. Contact Jim Serafin for more information or to schedule an appointment.
*Or your money back-guaranteed!