Strategic Marketing

Based on client and project work over the past 30 years, a new business module was unveiled in March 2011. It grew out of the successful business seminar held at the Amherst Chamber of Commerce The three hour Seminar presented a unique blend of strategic thinking and market research applied to traditional marketing techniques. It has been successfully implemented in Texas and Colorado as well as businesses and not for profits in Western New York. The Seminar focused on several questions.

  • How can I increase revenue in a "down market"?
  • How confident am I that my current product/service mix is:
    • ....what the market really wants to buy now?
    • ....anticipating what my competition will do?
  • How loyal is your customer base to you?
  • Would you like to grow your business by word of mouth?
  • What marketing medium gets out my message the best?
  • What marketing message sets me apart from my competition and drives business to me? Does it "sizzle?"

An interactive session was conducted with significant time devoted to questions, answers and individual problem solving.  The evaluations turned in at the end scored very good or excellent on six criteria.  And every participant acknowledged receiving at least one good strategic marketing idea to use at work immediately.*

This new Strategic Marketing module is now available to both for profit and not for profit organizations. Contact Jim Serafin for more information or to schedule an appointment.

*Or your money back-guaranteed!

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"We are returning to our roots,"
says President Jim Serafin.

Read more about our ties to Poland here